In the recents years, Thailand’s movies and TV series have started to get people’s attention like the big hit “Bad Genius" in 2017, people started to notice that Thailand was not just making horror movies. Referring to South Korean culture, Thailand’s producers started to produce some shows with the similar style, hair and makeup especially in men’s makeup. The images of those artists had brought a huge effect to the people of their sense of beauty and raising the awareness of personal images, therefore the number of Thai shopped online for beauty products has raised every years.
“EcommerceIQ" had conducted a survey in 2018 about the behaviour and reasons of Thai’s people shopping beauty products on online store. The result of the survey stated that the most concerned aspect of online shopping was the price on the website cheaper than the retail store. They also discovered the average of…
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